Sunday, November 20, 2011

You may think that the above picture is pure digital manipulation. Bingo! You are right. A series of digitally manipulated pictures are part of the UNHATE campaign launched by United Colors of Benetton. The company claims that UHATE campaign aims to infuse the idea of stop hating among the people.

There was a picture of POPE kissing Isalmic EMAM. But was later removed considering the protests from the Vatican city. So what do you call this campaign? Is it an example of daring communication or brazen controversy-baiting? You tell us.

One last thing..

Here is a look at the UNHATE campaign